Empowering Responsible Advertising
Misinformation, disinformation, alternative facts, and big lies—all are uncomfortable realities that advertisers must contend with in the Post-Information Age. With brand safety at stake, how can...
View ArticlePrepare for Advertising in the Metaverse
The metaverse: an idea so powerful that it's signaled a tectonic shift in digital advertising, even though it doesn't fully exist yet. This new medium will change how we consume content, how we...
View ArticleProgrammatic Advertising: The Automation that's Dominating Digital
Is programmatic advertising ready for its closeup? Programmatic—broadly defined as advertising that is transacted or fulfilled via automation—now makes up for over 90% of US digital display spending,...
View ArticleAdvertising Through Uncertainty: How Marketers Can Navigate Economic Downturn
After more than two years of living in a COVID-stricken climate, the world was ready for things to get back to normal. Instead, market factors like high interest rates, rising inflation, and plunging...
View ArticleStream On: A Media Buyer’s Guide to Advanced TV Advertising
Connected TV (CTV) adoption has skyrocketed over the past few years, giving rise to some new and exciting advertising opportunities that offer digital-like targeting and measurability on the big...
View ArticleDigital Sea Change: 2023 Trends
2023 is set to bring a host of major changes to digital marketing—and with them, some serious headwinds for advertisers. From new privacy regulations to increasing consumer expectations to emerging...
View ArticleBeyond the Ballot Box: Using Political Advertising Strategies to Connect with...
2022 was a record-breaking year for political digital ad spend—all without a Presidential race at the top of the ticket. In fact, political advertisers poured so much money into campaigns that they...
View ArticleSeizing the TikTok Advertising Opportunity
TikTok has reshaped the social media landscape. With over 150 million monthly users in the US, it has revolutionized how consumers watch videos, discover products, engage with brands, and connect...
View ArticleFuture in Focus: 2024 Digital Advertising Trends
The past few years have been a wild ride for advertisers and consumers alike. Coming out of the pandemic, a flight of buzzy trends emerged—each promising to usher in an exciting new future for digital...
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